I-Multifamily
Overview
iMultifamily is a digital platform that helps investors participate in multifamily property ventures with ease. The vision was to create a space where anyone could invest in real estate with confidence and clarity.
Deliverables:
OBJECTIVE
To create a modern, user-centered landing page that:
• Builds trust and clarity for a finance-focused product
• Highlights features and benefits with a smooth scroll experience
• Encourages sign-ups through clear, well-placed CTAs
• Reflects a calm, confident brand identity
DESIGN APPROACH
The design focused on calm and confidence, using a soft palette, clear spacing, and balanced typography. I iterated on hero sections to achieve the right tone and flow from problem to solution, features, proof, and call to action. Prototypes were tested to ensure visual hierarchy, readability, and conversion clarity
WHAT I DID
• Conducted quick competitive research and defined key content sections
• Designed user flow and wireframes to plan page structure and hierarchy
• Created high-fidelity mockups and responsive layouts in Figma
• Developed a design system for consistent spacing, color, and typography
• Crafted illustrations and iconography aligned with brand tone
• Collaborated with the client and developer for handoff and iteration feedback
